Circularity has been a trending approach to reducing carbon emissions and climate change. But in reality, circularity initiatives have had more marketing value than actual mass-scale success -

• Bottle-to-bottle rPET: In the plastic industry, circular solutions for bottles taking plastic products through recycling and production is still expensive and lacks the required high availability and performance, which is going to increase due to closed loop directives.

• Fiber-to-fiber: If we look at the fashion industry, circular solutions have produced fiber-to-fiber initiatives, also highly expensive, niche and really far from the norm.

 

 

At TextRe, we take a wider look at circularity in the context of polymers. Cross-industrial solutions, taking polymers from one industry and repurposing them in another, prove more economically sound than rigidly adhering to same-industry circular confines.
 

The leading values in making decisions regarding circularity should be viability and scalability rather than story-telling and narratives.